Gilt Groupe

Brand Identity, Packaging, Digital Design

“I know these are just shoes but when the clock striked 12pm my heart was pounding…”

- Wendy Lam, Gilt member

Founded in 2007 and based in New York, “Gilt Groupe reshaped the online retail market for fashion, building a community of high value consumers around limited-time, members-only "flash sales" for designer apparel”, home furnishings, and experiences at deeply discounted prices.

LA MARR STUDIO contributed to the development of the complete identity system and user experience that extended across all of Gilt Groupe’s properties including user interfaces, emails, marketing materials, print materials, and packaging.

Internal Symbol Set

Credits —

Director—Stephen Spyropoulos
Designers—Maryann (Ko) Chung, Adam Hetherington, Scott Albrecht

© 2021 La Marr Studio LLC

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